Our Operating Brand
Personal loans with a human touch
Our platform enables access to credit at rates and terms tailored to each customer's financial situation.
Meet Personify Financial
ADF’s AI-powered Personify Financial online lending platform fills the void left by traditional lenders by tailoring loans to each customer's financial situation. Visit Personify Financial.
Personify's Core Operating Principle: C.A.R.E.
We are committed to delivering consumer-friendly products with strict adherence to all state and federal regulations. Our core principles reflect this commitment.
Clear
We will strive to ensure our customers understand every aspect of products on our platform.
Affordable
We will match borrowers only with loans they can afford to repay.
Responsible
The loans are designed to be repaid and not trap consumers in debt.
Empowering
We will provide our customers information and tools to build a better financial future.
Personify has a 75 Net Promoter Score¹, significantly outperforming the average Net Promoter Score of 32 among competitors.²
Ratings data as of 10/2024
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1 - 2024 Personify Net Promoter Score from Birdeye
2 - 2024 Competitor Net Promoter Score from 2024 Global Banking NPS Benchmarks Report