Lending as a Service


Man using smartphone surrounded by fintech icons, representing Applied Data Finance’s innovative, data-driven approach to underwriting and automation.

Our unique approach sets us apart from other FinTech platforms

  • Uses next-generation underwriting, a fully automated approach with data- and optimization-driven characteristics

  • Leverages knowledge of consumer behavior across the full credit spectrum, enabling us to effectively price, manage, and monitor risk at a higher level

  • Incorporates risk, prescreen, conversion, fraud, and lifetime profitability models

Bar chart showing Applied Data Finance’s AI model improvements in predictive power from 2015 to 2024, increasing from 1.0x to 3.1x through better data and advanced modeling.

Our AI models offer a better way to measure credit risk

  • Refined over 10 years

  • Trained on more than 121 million data points

  • Drawing on more than 30,000 predictive variables

Infographic showing Applied Data Finance’s predictive analytics capabilities, highlighting 2–3x greater accuracy than industry benchmarks, 121 million data points, 30,000 predictive variables, and 100% digital real-time processes

More predictive than industry benchmarks

Rich datasets and unmatched AI power the accuracy of our scalable, real-time credit decisioning systems.

Diagram illustrating Applied Data Finance’s Lean Six Sigma methodology with steps to define, measure, analyze, improve, and control, representing the company’s culture of continuous innovation

Our culture of continuous innovation transcends the business

  • We operate under a Lean Six Sigma methodology

  • We leverage data science, artificial intelligence and machine learning not just to assess credit and fraud risk...

  • ...but also for marketing, prepayment, conversion, compliance and customer service

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