SAN DIEGO – January 06, 2020 Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced that Jimmy Cannon has been named as President. In this newly formed position, Cannon will work in conjunction with Krishna Gopinathan, Co-Founder and Chief Executive Officer at ADF, to further accelerate growth in ADF’s online lending platform, Personify Financial.

Jimmy Cannon has extensive senior management experience with a focus on leading organizations through transformational change and delivering P&L improvement, most recently as Executive Vice President, Partnerships Credit Card at Capital One. Prior to that, he served as the Auto Partnerships Executive at JP Morgan Chase.

“Jimmy brings a broad and diverse skill set that ADF will benefit from at this time of accelerated growth,” said Krishna Gopinathan. “Jimmy’s extensive financial services background and business development skills will help ADF develop strategic partnerships, expand our portfolio of product offerings, and further commercialize our technology. Moreover, his proven leadership experience will help guide ADF through a period of rapid expansion, with a focus on long-term profitability.”

“I am very excited to join the ADF team,” said Jimmy Cannon. “I believe ADF’s innovative business model and exceptional management team has created significant leverage in today’s fintech marketplace. Our goal is to continue to grow by providing best-of-class products for underserved borrowers, combined with outstanding customer experience. I believe ADF is in a position to become a leader in lending for millions of non-prime consumers.”

As Executive Vice President of Capital One, Cannon successfully led the Partnerships Credit Card business to achieve substantial growth and increased industry recognition. Before joining Capital One in 2014, he held various executive positions within JP Morgan Chase’s auto finance business. He led three separate business units as well as the business development and pricing functions. Prior to joining JP Morgan Chase, Cannon held positions at Bank of Scotland North America and The Boston Consulting Group.

Jimmy Cannon received a BA Degree in Mathematics from Dartmouth College and an MBA from Northwestern University’s Kellogg School of Management.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit and fraud risk. In 2019, ADF originated nearly 100,000 loans totaling $325M. Since inception, ADF has secured total capital of more than $450M. Learn more at www.applieddatafinance.com and www.personifyfinancial.com.

SAN DIEGO and NEW YORK – September 27, 2019 Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced today that it has upsized its current senior credit facility with Victory Park Capital Advisors, LLC (VPC) from $200 million to $350 million. Additionally, the term was extended to 2023, establishing a stable source of funding for future growth.

Through its Personify Financial online lending platform, ADF provides unsecured, personal loans to consumers often overlooked by traditional financial institutions. This new capital will enable ADF to serve even more consumers needing straightforward, transparent loan options.

“VPC continues to be a great strategic partner for ADF, and we look forward to leveraging this newly available capital to continue our growth,” said Krishna Gopinathan, Co-Founder and Chief Executive Officer at ADF. “Partnerships like this give us the ability to provide the loan options our customers need and at the same time, empower them to move up the credit spectrum by taking advantage of our financial education resources.”

Glen Freter, Chief Financial Officer of ADF, commented, “We are delighted by the support VPC continues to provide ADF. Our relationship has helped us execute our vision and with this new agreement, Personify’s position in the industry is stronger than ever.”

Founded in 2014, ADF has originated over $300 million in loans using its industry-leading AI-driven non-prime analytics platform. Since its inception, ADF has raised total capital of over $450 million and has grown to 250 employees with offices in San Diego and Chennai, India.

“ADF continues to demonstrate its ability to responsibly offer bespoke credit products to consumers in need while effectively controlling credit risk. We have had a great partnership with the company since inception and are pleased to continue to support its impressive growth,” said Tom Welch, Partner at VPC.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit and fraud risk. Learn more at www.applieddatafinance.com and www.personifyfinancial.com.

About Victory Park Capital Advisors

VPC is a privately held, SEC-registered, global alternative investment firm. VPC invests in emerging and established businesses across various industries in the U.S. and abroad, who are often unable to access traditional sources of capital. The firm’s differentiated offerings leverage an extensive network of industry relationships, disciplined deal origination, creative financing capabilities, broad credit structuring and special situations expertise. The firm was founded in 2007 and is headquartered in Chicago with additional offices in New York, Los Angeles and San Francisco. For more information visit: www.victoryparkcapital.com.

SAN DIEGO and NEW YORK – January 15, 2019 Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced today that it closed an additional $17.8 million of equity financing as a follow-on to its July 2018 raise of $140 million of debt and equity capital.

Through its Personify Financial online lending platform, ADF provides unsecured, personal loans to consumers often overlooked by traditional financial institutions. This new capital will fuel ADF’s continued growth and allow the company to reach even more individuals in need of straightforward, affordable loans.

Founded in 2014, ADF has grown to 180 employees with offices in New York, San Diego and Chennai, India, and has originated over $150 million in loans, including over $40 million in Q4 of 2018.

“The capital raised in mid-2018 enabled us to rapidly scale our business while continuing to deliver industry leading performance. As a result, we are seeing additional interest in providing capital to continue expanding the business, and this is a great example of investor confidence in ADF,” said Krishna Gopinathan, Co-Founder and Chief Executive Officer at ADF.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit and fraud risk. Learn more at www.applieddatafinance.com and www.personifyfinancial.com.

SAN DIEGO and NEW YORK – July 24, 2018- Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced today that it has closed $145 million of equity and debt financing.

MAI Capital Management, LLC (MAI), Victory Park Capital Advisors, LLC (VPC) and Park Cities Asset Management, LLC (PCAM) were the primary participants in the transactions, along with several new and current family office investors.

Through its Personify Financial online lending platform, ADF provides unsecured, personal loans to consumers often overlooked by traditional financial institutions. This new capital will fuel ADF’s continued growth and allow the company to reach even more individuals in need of straightforward, affordable loans.

“Since we founded ADF, we’ve employed an unrelenting focus on careful testing and risk management. We view this successful fundraising as a validation of that approach, and we are now poised to accelerate the growth of our business,” said Krishna Gopinathan, Co-Founder and Chief Executive Officer at ADF.

Founded in 2014, ADF has originated over $100 million in loans and has grown to 180 employees with offices in New York, San Diego and Chennai, India. Since its inception, ADF has raised total financing of $275 million.

“ADF combined talent with a history of innovation in the industry with financial, technological and capital markets acumen to bring a new lending model to the market. We believe ADF has great opportunities for growth,” said Rick Buoncore, Managing Partner of MAI. “The number of Americans without a financial cushion is stunning. With no access to the traditional banking and credit system, ADF’s innovative and responsible approach to lending is a welcome relief to these individuals.”

“Our team has worked with consumer lenders for over a decade. Looking back, the product ADF has already developed is exceptional. Looking forward, we see enormous growth potential as ADF expands on its current markets and product offerings,” said Alex Dunev, Managing Partner of PCAM.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit and fraud risk. Learn more at www.applieddatafinance.com and www.personifyfinancial.com.

About MAI Capital Management

MAI is a registered investment advisor based in Cleveland, Ohio, with offices in Ponte Vedra Beach, FL; Nashua, NH; Columbus, OH; and Irvine, CA. The firm manages and advises approximately $5 billion in assets as of June 30, 2018, and provides comprehensive investment management and planning services to high net worth individuals, families and athletes. MAI is led by Managing Partner Rick Buoncore who oversees a team of more than 95.

About Victory Park Capital Advisors, LLC

VPC is a privately-held, SEC-registered, alternative investment firm. As an internationally recognized financial services investor, VPC finances both emerging and established businesses seeking liquidity and/or capital structure reforms with the goal of accelerating value creation. The firm’s offerings leverage broad special situations and credit structuring expertise, differentiated deal origination, creative financing capabilities and a deep network of industry relationships. VPC was founded in 2007 and is headquartered in Chicago with additional offices in New York and Los Angeles. For more information, please visit www.victoryparkcapital.com.

About Park Cities Asset Management

PCAM is an alternative credit manager focused on deploying capital across asset classes in the Specialty Finance and FinTech sectors. PCAM and its predecessor firm has been investing for over a decade and is led by J. Andrew Thomas, Alex Dunev and Tom Dundon. PCAM provides investment advice and offerings managed by its SEC Registered Investment Advisor, Park Cities Advisors, LLC.

DALLAS – December 04, 2017 – Redpoint Capital Group, LLC (“Redpoint”), an alternative credit manager focused on providing financing solutions to companies across an array of industries, announced today it has provided over $20 million of incremental financing to Applied Data Finance (“ADF”). Through its Personify Financial platform, ADF provides underestimated and under-banked consumers with an affordable alternative for unsecured personal installment loans.

“We are pleased to work in conjunction with Victory Park Capital to support the growth of ADF’s consumer loan portfolio,” said Alex Dunev, Managing Partner at Redpoint. “This investment reflects Redpoint’s confidence in ADF’s ability to serve the under-banked while providing an opportunity to work with a pioneer in the specialty finance lending industry.”

The financing was in addition to the company’s existing facility as ADF continues to provide consumers with credit using its own balance sheet. ADF will use the added debt to continue to scale its successful Personify Financial online lending platform.

“ADF continues to serve more and more underestimated consumers with responsible products,” said Krishna Gopinathan, Founder, Chief Executive Officer at ADF. “With the flexible financing provided by Redpoint, we are looking forward to strong 2018 performance and further fulfilling our mission to be the optimal link between capital and consumers.”

About Redpoint Capital

Redpoint Capital Group, LLC is an alternative credit manager focused on managing and deploying capital into Specialty Finance and FinTech markets through asset-based financings. Redpoint delivers attractive risk-adjusted returns to its clients through privately negotiated debt transactions with companies across a wide array of industries. Our firm is managed by senior executives with decades of experience operating finance companies, investing capital as lenders and investors, and advising companies across capital markets activities.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit risk. Learn more at http://www.applieddatafinance.com and https://www.personifyfinancial.com.

SAN DIEGO and NEW YORK – July 17, 2017 – Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced today a marketing agreement with iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet.

The agreement allows ADF to promote Personify Financial, its successful online lending brand that provides underestimated and under-banked consumers with an affordable alternative for unsecured personal loans, across iHeartMedia’s vast multiplatform network including radio, digital and social channels.

“We are excited about our new relationship with iHeartMedia and its investment in and support of ADF,” says Krishna Gopinathan, Chief Executive Officer of ADF. “The new audiences we will reach through iHeartMedia will allow us to introduce ADF’s Personify Financial brand to millions of new consumers and dramatically grow the business.”

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit risk. Learn more at http://www.applieddatafinance.com and https://www.personifyfinancial.com.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.

iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.

SAN DIEGO and NEW YORK – May 31, 2017 – Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced today that investment firm Victory Park Capital (VPC) has increased its existing credit facility with ADF from $50 million to $75 million and extended it through 2021.

Additionally, ADF raised $6.5 million in a convertible note round from a combination of existing and new equity investors, increasing the total equity raised to $32.3 million.

“Victory Park has been a great partner for us, and we are pleased to renew and extend our relationship. This news, combined with the additional capital raised through the convertible note round will further strengthen our ability to serve the under-banked,” said Krishna Gopinathan, Founder, Co-Chief Executive Officer at ADF.

ADF will use the added debt and equity funding to continue to scale its successful Personify Financial online lending platform. Personify provides unsecured personal loans for underestimated underbanked consumers.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit risk. Learn more at http://www.applieddatafinance.com and https://www.personifyfinancial.com.

About Victory Park Capital Advisors

VPC is an alternative investment firm with a focus on providing privately negotiated debt and equity capital solutions to small and middle market companies across a wide range of industries. We target fundamentally sound businesses in need of liquidity and/or capital structure transformation and often take a leadership role in the financial restructuring process. VPC’s offerings leverage the firm’s special situations and credit structuring expertise and differentiated deal origination capabilities. The firm was founded in 2007 and is headquartered in Chicago, with resources in New York, Los Angeles and London. VPC is privately held and a Registered Investment Advisor with the SEC. For more information visit: www.victoryparkcapital.com.

SAN DIEGO – September 14, 2015 – Applied Data Finance (“ADF”), a leading financial technology and consumer credit company, today announced the launch of its Institutional Whole Loan Platform, with support from investor Colchis Capital Management (“Colchis”), to provide institutional investors with the opportunity to purchase loans originated using Applied Data Finance’s proprietary predictive analytics. The launch of this platform bolsters the company’s ability to provide unsecured consumer installment loans to the underestimated under-banked by adding aligned institutional capital to its own significant balance sheet lending resources.

ADF and Colchis, a leading investment management firm in the emerging field of non-bank lending, have established a partnership that makes Colchis the first institutional investor with the ability to purchase loans originated on the ADF platform. The agreement is the first of several in-process agreements whereby ADF will partner with additional institutional investors that are avidly exploring opportunities in the burgeoning field of consumer credit. In conjunction with that agreement, Colchis has also made an equity investment in ADF.

Through its inaugural consumer brand, Personify Financial, ADF extends credit at responsible, risk-appropriate rates to near-prime and sub-prime consumers using proprietary analytics that take a more expansive view of consumer credit risk and repayment prospects than traditional models. It incorporates knowledge of consumer behavior across the full credit spectrum allowing ADF to effectively price, manage and monitor risk while offering consumers credit that they can afford.

“We welcome the agreement with Colchis Capital Management as an endorsement from a pioneer in the marketplace lending industry,” said Krishna Gopinathan, Co-Chief Executive Officer of ADF. “Colchis is an ideal partner for ADF as we launch a critical part of our business model, the Institutional Whole Loan Platform, which will help us expand access to credit for a key part of the population that is underserved by the banking community and misunderstood by providers of conventional measures of credit risk.”

ADF has structured the Institutional Whole Loan Platform to align its interests with those of participating institutional investors. It continues to provide credit using its own balance sheet alongside its Institutional Whole Loan partners. In addition, it offers both levered and unlevered options to meet investors’ individual risk tolerance and reward expectations.

“Given Colchis’ position of having identified and worked with several now well-established leaders at an early stage, we are naturally excited about what the future holds for ADF and the broader marketplace lending sector. We look forward to being a substantial loan purchaser and financing partner as ADF executes on its vision to support consumers abandoned by traditional banks,” said Bob Conrads, Co-Founder and Chief Executive Officer. “There is a clear market need for unsecured finance that few players in the industry are structured to provide. We believe that Krishna and the management team at ADF, with over 20 years of experience in predictive analytics and data science, have a formula that will allow the company to become a leader in this field.”

This financial partnership follows an equity investment and credit facility from Victory Park Capital, an asset management firm focused on middle market debt and equity investments and a leading financier to the emerging financial technology industry.

About Applied Data Finance

ADF, through its brand “Personify Financial,” is the trusted financial partner for the underestimated under-banked. Through state-of-the-art technology and a commitment to world-class application of the most advanced techniques available in data science and machine learning, ADF is able to optimally assess the credit risk of non-prime borrowers. ADF relentlessly drives down the cost of borrowing for our customers using its technological advantage. It is led by a seasoned team of senior executives, leverages a robust and highly scalable infrastructure, and is highly committed to regulatory and compliance best practices. Find out more at http://www.applieddatafinance.com and http://www.personifyfinancial.com.

About Colchis Capital Management

Colchis Capital Management, L.P. is a boutique alternative investment management firm headquartered in San Francisco. The firm was founded by Robert and Edward Conrads in 2005 and is currently dedicated to the emerging direct lending sector on a global basis. Colchis leverages a deep credit expertise, proprietary technology and financial structuring experience to invest in various credit products originated by direct lending platforms. Find out more at http://www.colchiscapital.com/.

SAN DIEGO – September. 10, 2015 – Once again, data scientist and entrepreneur Krishna Gopinathan is combining advanced analytics with innovative thinking to improve the credit market.

Gopinathan helped create the fraud detection that protects billions of credit cards today. He also founded San Diego based Global Analytics, the UK's second-largest online installment lender.

Now Gopinathan has joined hedge fund manager Dan Zwirn and investment banker Eric Schwartz to found Applied Data Finance. ADF plans to offer credit to millions of US customers who aren't well served by banks today. Read the San Diego Business Journal article >

CHICAGO – Apr. 13, 2015Victory Park Capital (VPC), an asset management firm focused on middle market debt and equity investments, announced today that it has invested in Applied Data Finance (ADF or the Company), an early-stage provider of online consumer credit. This facility will provide the growth capital necessary as the Company looks to launch its suite of lending products in the second quarter.

In addition to providing ADF's first institutional credit facility, VPC will also provide an equity investment to fund working capital in advance of the Company's Series A round expected later this year.

"We are very excited to partner with Krishna [Gopinathan] who is truly a pioneer within the financial services industry in fraud prevention and evaluating consumer credit risk. With our facility in place, ADF is well capitalized for growth out of the gate and will be well positioned to gain market share throughout 2016," said Tom Welch, principal at Victory Park Capital. "Krishna has surrounded himself with a highly-experienced executive team and we are excited to see how the platform scales over time while the overall lending ecosystem continues to evolve."

"Victory Park is a clear leader in the structured finance lending market and this credit facility represents an important milestone for our Company," said Krishna Gopinathan, president of ADF. "We appreciate their confidence in ADF and look forward to working together."

About Victory Park Capital

Victory Park Capital (VPC) is a privately held registered investment advisor dedicated to alternative investing through the management of its investment funds. As specialists in credit and private equity investments, VPC focuses on middle market companies across a diversified range of industries. Whether as a lender or a control investor, VPC seeks to identify opportunities where it believes the potential for reward outweighs the risks entailed. Founded in 2007, VPC is headquartered in Chicago with additional resources in Los Angeles, New York and San Francisco. For more information visit: www.victoryparkcapital.com.

About Applied Data Finance

ADF, through its brand "Personify Financial," is the trusted financial partner for the underestimated under-banked. Through state-of-the-art technology and a commitment to world-class application of the most advanced techniques available in data science and machine learning, ADF is able to optimally assess the credit risk of non-prime borrowers. ADF relentlessly drives down the cost of borrowing for our customers using its technological advantage. It is led by a seasoned team of senior executives, leverages a robust and highly scalable infrastructure, and is highly committed to regulatory and compliance best practices. Find out more at http://www.applieddatafinance.com and http://www.personifyfinancial.com.