A new, fair and responsible consumer lending platform
Traditional finance has underestimated tens of millions of Americans. Our platform offers them access to credit with fair and responsible terms.
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![A list of applied data finance’s features: Predictive analytics with 2-3 times more predictive power than industry benchmarks (footnote 1), Data-driven with over 110 million data points, AI powered with over 30,000 predictive variables, and realtime with a 100% digital process](/media/images/more-predictive.png)
More predictive than industry benchmarks
Rich datasets and unmatched AI power the accuracy of our scalable, real-time credit decisioning systems.
Laser-focused on customer success
We are committed to financial inclusion, and operate under the principle that we only succeed when our customers do.
![A woman smiling and a list of some of our benefits for customers: Rate Reduction, Free FICO® Score, Flexible Payments, Fair Valuation, Increased Credit, and Financial Education](/media/images/laser-focussed.png)
![A happy couple smiling and looking at a phone](/media/images/personal-loans.png)
Personal loans with a human touch
Our platform enables access to credit at rates and terms tailored to each customer's financial situation.
Learn about Personify Financial